Over the past year, I have really struggled with finding freelance design work. I feel like the process of finding clients is similar to fishing. You cast your line out and try to entice a fish (the fish being a client) to bite the bait you have put out there. If your lucky, you will get a bite. Once you get a bite, you need to set the hook and reel them in. Well, I’ve had my fair share of bites, but with no luck of setting the hook. This got me thinking.
What am I doing wrong? How did I not land that job?
I realized something. It’s not a mater of doing something wrong, but that I don’t have fresh bait at the end of my line to keep the fish coming back. My portfolio has been lacking new projects and fresh content. Instead of sitting around waiting for a client to get hooked on old bait, I need to add fresh bait.
What Can I do?
It’s time to break out the pencils, pens & paper. It’s time to start doing something for myself. It’s time to freshen up my portfolio. As creative designers, we have a need to always be creating something. So, instead of going home and sitting in front of the TV, I’m going to sit at my desk and create. It will take time, but eventually, I will provide myself with a bucket of fresh bait. Something more enticing for the fish I want to catch!
What about you? Are you putting fresh bait in front of your clients? Share you thoughts in the comments! I’d love to hear what you have to say.